The newspaper and magazine industry is facing a tough time from falling advertising revenues, increasing cover prices, and the growing trend in e-zines and online newspapers. Now, more than ever, it’s important for retailers to pay close attention to the cost base through effective and efficient management and control of stock and returns, whilst looking at new ways to boost sales.
Here, Jonty Edwards, rascal systems’ Sales Director explains how their advanced, automated mobile-based technology is helping retailers improve profitability, minimise losses and deliver retail excellence in store by driving high levels of compliance.
“When we originally designed rascal, we had three core principles: simplicity, visibility and control. Firstly, the solution had to be simple and easy to use for store colleagues. It’s a standalone system requiring no systems integration so simple for a retailer to implement. Secondly, it had to provide clear and easy to understand Management Information regarding inbound and outbound stock flows as well as claiming/crediting activity. Intelligent, flexible reporting driven via rascal insight provides ‘at a glance’ or detailed information on both store and supplier compliance to processes. Thirdly, the solution had to deliver greater control to the retailer in a supply chain framework where, unusually for Grocery retail, the balance of power sits further upstream with the suppliers and distributors.